Members appreciate having more ways to earn and redeem points, a wide variety of exclusive reward options and access to convenient tools that make it easy to unleash the power of Priority Club points. Frequent travelers consistently vote Priority Club® Rewards as their favorite hotel rewards program.
Global Travelers Magazine
For the eighth consecutive year, the readers of Global Traveler magazine have named Priority Club Rewards the Best Hotel Rewards Program in the World in the annual GT Tested Awards. Over 25,000 Global Traveler readers recognized Priority Club Rewards for its flexibility, ease-of-use and widest variety of exclusive redemption options.
Best Hotel Rewards Program in the World
2005 • 2006 • 2007 • 2008 • 2009 • 2010 • 2011 • 2012
Premier Traveler Magazine
The magazine's innovative survey polled over 10,000 affluent readers for their picks of top global travel providers. Two revolving versions of entirely open-end questions ensured truly authentic feedback. Priority Club Rewards was chosen as Best Hotel Loyalty Program Worldwide based on the readers overwhelming responses regarding program options, flexibility and availability.
The Freddie Awards
The most prestigious consumer-generated awards in the hospitality industry. Over the years, frequent travelers have continually recognized Priority Club® Rewards with numerous Freddie Awards for its wide variety of point earning and redemption opportunities, unique program offerings and outstanding promotions.
Lifetime Achievement Award
The launch of the Priority Club hotel loyalty program in 1983 gave meaning to the concept that loyalty guests deserve to be rewarded. The program established a standard of excellence and, in a fundamental way, advanced the concept of loyalty marketing; a contribution that, 25 years later, continues to be recognized by professional peers, critics, the media and, most importantly, the traveling public.
Program of the Year
2005 • 2006 • 2007 • 2010
Best Hotel Redemption Ability (Americas) - 2010
Best Award Redemption (Americas) - 2008 • 2009
Best Bonus Promotion (Americas) & *(International) - 2002 • *2003 • 2004 • 2005 • 2006 • 2007 • 2008
Best Web Site (Americas) - 2002 • 2003 • 2005 • 2006 • 2007 • 2008
Best Elite-Level Program (Americas) - 2007 • 2009
Best Member Communications (Americas), *(Japan, Pacific, Asia, Australia), & *(Europe-Middle East-Africa) - 2002 • *2005 • 2006
Best Newsletter (Americas) - 2002 • 2003
The SmarterTravel Editors' Choice Awards
Conducted annually by a team of editors who collectively have more than 100 years of industry experience, named Priority Club Rewards the Best Hotel Loyalty Program for business travelers. Priority Club Rewards was chosen for its broad reward offerings, award-night availability and number of properties.
Best Hotel Loyalty Program
The Best In Business Travel Awards
Conducted annually by Business Traveler magazine, named Priority Club Rewards the Best Hotel Loyalty Program for the fourth consecutive year. Its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline flights, identified Priority Club Rewards for the hotel loyalty program they believe best serves the needs of business travelers.
Best Hotel Loyalty Program
2007 • 2008 • 2009 • 2010