by Julian Lwin
In my experience working as a Creative Director and Experiential Design Director, I can’t help but analyze every product, space or experience I interact with. I look for a variety of ingredients in design and strive to understand the creative decisions that led to the end results. Were they made out of necessity, choice, budget or a combination of all three?
When I walk into the new modern, design aesthetic at Crowne Plaza, I begin to appreciate the highly considered attention to detail and modular nature of the design-led experience. The Plaza Workspace, a shared workspace at Crowne Plaza, makes me immediately feel comfortable and connected. The environment offers both relaxation and productivity. “Flexibility” is a key factor here, whether I choose to work at a communal workstation or a private “nook.”
For team-based brainstorming and hands-on work, I enjoy working in the Plaza Workspace Studio. You can even reserve this space if you’re not staying at the hotel. There is a congenial, curated feel to the Studio that’s designed to keep your inspiration flowing. The Studio includes a flat-screen TV and a big whiteboard, so you can jot down ideas or sketch out solutions. After a long session, you can crash on the couch and order food and drinks for your team. It’s a great use of space and a great way to unwind with your team.
Products, spaces and environments that are design-led can offer true and genuine engagement. I’m glad that Crowne Plaza invested in newly designed and modern spaces. The multiple productive spaces make getting work done so much easier. Meeting planners know that clients understand the value of a memorable experience. Good design empowers and transforms meetings, events and experiences into social media-worthy events.
It’s heartening to know that the team at Crowne Plaza understands the benefit of good design and are 100% on-board to enhance the creative process, which leads to us a job well done.