by Michaela Alexis
Let’s get real, as a professional trying to reach other professionals, there is no greater place to promote your next event than on LinkedIn. It’s essentially the world’s largest digital networking event with over half a billion active users.
Sounds pretty great, right? But how exactly do you reach and influence as many people as possible on such a huge platform?
Here are three powerful tips to turn your next event into a mega success by leveraging the power of LinkedIn:
#1 Be consistent with your activity.
The biggest mistake that most people make when it comes to LinkedIn is only using the platform when they “need it.” We all know at least one person that waits to reach out when they want or need something. Think about how you react whenever they call or email you. You’re not super excited to hear from them, right? The same is true for your network.
If you only communicate with colleagues when you’re promoting an event or looking to fill a role, you’re giving up the chance to develop a relationship with trust and mutual respect. This is a major missed opportunity.
If you want your LinkedIn connections to support you, you need to keep in touch. Congratulate them on new positions and work anniversaries. Share your thoughts on their articles and updates. Set aside time on your calendar to check-in with your connections via LinkedIn Messenger.
To supercharge your efforts, consider upgrading your LinkedIn account. Sales Navigator allows you to save your leads and will notify you via email whenever your contacts are in the news or reach a new milestone. It’s a great resource to follow sponsors and nurture the relationships year-round.
#2 Create a strategy for both your personal brand and your corporate brand on LinkedIn.
It’s so important to figure out who you’re trying to speak to and what types of content will resonate with your LinkedIn audience. Think about the voice, tone and messaging you want to convey through your corporate brand first.
When it comes to promoting an event, you may want to share personal and candid behind-the-scenes videos with a call-to-action. One way is to capture footage with the speakers or sponsors of your event to boost awareness. Many event planners will post a heartfelt recap article on LinkedIn, which is a great way to increase attendance for the next event.
Use your company page to feature your speakers and sponsors. It’s a great way to share resources that help prospects decide if they want to attend.
Whatever your strategy might be, you’ll want to map it out for both your personal and corporate brands as far in advance as possible to maximize your effectiveness.
#3 Look into the tools that will help attendees network more easily.
There are three features on LinkedIn that can help your attendees network both during and after the event. First is the “Find Nearby” feature, which is a way for attendees to connect on the spot without handing out a single business card. At some point in your programming, have attendees turn on this feature so that they can connect with the people around them using the click of a button.
The second feature is the QR code scanner. Show attendees how to display their QR code, so that they can scan each other’s codes to connect on LinkedIn instead of searching.
The third feature is hashtags. Hashtags are becoming a well-used feature on LinkedIn. Some hashtags are followed by as many as 20,000,000 LinkedIn users. Make sure to create an event hashtag that attendees can search during the event and use with their content afterwards.