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The Groucho Club

London, United Kingdom

Important Announcements
Please note that Mr & Mrs Smith hotels are part of an IHG Rewards Club Program collaboration and are not IHG branded hotels; accordingly, IHG Way of Clean and the IHG Clean Promise do not apply to those properties. Mr & Mrs Smith hotels follow separate health & safety standards outlined here: <a href="" target="_blank" rel="noopener noreferrer"></a>
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The Premises 

The darling of artists, eccentrics and fame-fleeing musicians, The Groucho Club has now given Smith the key to its rooms – a golden ticket to cross the threshold and experience its maverick spirit. Founded in 1985 as an alternative to the capital’s stiff-collared gentlemen’s clubs, the Groucho has spent three decades as the enfant terrible of London’s social scene, becoming the haven of choice for creative minds and high-flying hedonists alike. Laced with Cool Britannia lore and decked with works by Tracey Emin, Marc Quinn and Damien Hirst (who once put his entire Turner Prize winnings behind the bar), this West End institution is a monument to British artistry, individualism and – a warning to those in search of R&R – a good knees-up.

The Groucho Club

45 Dean Street London, W1D 4OBUnited Kingdom

Dining Room


Compliments of the House 

A bottle of club wine

At the Hotel 

CHECK-OUT: Noon. Earliest check-in, 2pm.
Rates include access to the club and à la carte breakfast. Stay true to your health kick with options like bircher muesli and avocado on toast, or opt for more decadent dishes like blueberry pancakes or the Ultimate Groucho Breakfast.


Club rooms, free WiFi throughout. In rooms: flatscreen TV with Sky; minibar; Nespresso coffee machine; REN bath products.


Your most bohemian self. Everything else you need is here.


All the common areas are wheelchair accessible thanks to the lift and ramps, but there are no specially adapted rooms.
Known as a haven for hellraisers, the Groucho is no stranger to a party – particularly on Thursday and Friday nights, when Bernie's Bar is open until 5am. Naturally, the sound of these revels does sometimes travel, so this probably isn't the right place to stage your silent retreat. If you're planning on retiring before the bar closes, it's worth asking for a room on a higher floor to put some extra distance between you and the night owls.


Please note that the club will be closed on Sundays for the foreseeable future, during this time guests can stay overnight and order breakfast in their room. You must have a booking to enter the restaurants and bar, even if you're staying, so secure a seat to avoid disappointment. Covid-19 precautions include strict social-distancing measures and hand-sanitising stations, card payments only and the maximum number of diners at a table will be four people from two households.


Every room is different, so they’ve all got their own quirks and charm. The Small Doubles are perfect for young sybarites looking for a crash pad, but we’d recommend one of the Large Doubles if there’s two of you (the king-size bed alone justifies the extra spend).

Food & Drink 

Unforgettable Features 

The Dining Room is a real treat for the eye, sporting an ornate arched ceiling with a glass roof, a spiral chandelier, blue leather banquettes and a polished parquet floor. It also feels roomy thanks to its unusual layout – the majority of tables hug the walls, leaving the middle of the room free bar an S-shaped booth that snakes through it. The menu mingles the best of British cuisine with a little continental panache: start with the Bloody Mary-cured salmon or English pea and girolle mushroom risotto, follow with the grilled Dover sole or dry-aged Hereford steak frites. The Backroom is more casual, designed to feel like an extension of the main bar. Dine deli-style at the marble counter or order a sharing dish fresh from the wood-fired oven. You’ll be dining in good company no matter who’s at the next table, as the walls are decked with works by some of Britain’s biggest contemporary artists. Naturally in such an exclusive enclave, you must have a booking to enter the restaurants, even if you're staying, so secure a seat to avoid disappointment. Covid-19 precautions include strict social-distancing measures and hand-sanitising stations, card payments only and the maximum number of diners at a table will be four people from two households.

Liquid Bliss 

Most bar managers would sell their soul for the sort of atmosphere that pervades Groucho’s bar after dark. It’s the kind of place where things might start innocently, but end with you wrapped around the piano, singing along to Bowie in the company of rock royalty. These things happen here. The drinks themselves are worth singing about, too: each of the signature cocktails reflects the club’s maverick spirit, drawing inspiration from the art on the walls and the characters that frequent the club.

Experience the Extraordinary 

Once synonymous with red lights and rouge lips, Soho has always taken its role as London’s entertainer seriously. Behind closed doors, x-rated attractions used to draw the crowds; out on the street, it was café culture and the lure of neon lights. For better or worse, it’s lost much of the seediness of its earlier days, but it’s still one of the capital's most lively, diverse and liberal quarters, and staying at the Groucho puts you right in the thick of it. As you wander the streets, keep an eye out for the much-mythologised Seven Noses of Soho. These plaster cast noses were fixed to various walls by artist Rick Buckley, who put them there in 1997 but didn’t tell anyone for more than a decade, allowing dozens of urban myths to take root in the meantime. But if Soho’s got a good nose, she’s also got a first-rate ear. The area is joined at the hip with the music and entertainment industries and home to iconic venues like Ronnie Scott’s, the seminal jazz bar known for hosting the cream of the crop – Earl Hine, Chet Baker, Ella Fitzgerald and the like have all taken the stage over the years. Other worthy contenders include legendary gig venue the 100 Club, blues bar Ain’t Nothing But and Live at Zédel, an art deco relic that hosts cabaret shows, drag acts and more.


The Groucho Club is in Soho, the louche and liberal heart of London.


London Heathrow is the one to aim for – it’s got the most routes and the quickest links into central London. The Heathrow Express will whisk you to Paddington in 15 minutes; a taxi will take you around an hour if the traffic plays nicely.


If you’re coming from within the UK, all of London’s terminal stations are within easy reach – most are just a few stops away on the Tube. Leicester Square is the closest Tube station; Piccadilly Circus and Tottenham Court Road are hot on its heels.


You won’t need a car if you’re staying at the Groucho, which is bang in the centre of central London. The Tube has you covered within the city, and trains will take you further afield should you need them. If you do plan to drive, be aware that the hotel is inside London’s Congestion Charge Zone – expect to pay £11.50 a day if driving between 7am and 6pm from Monday to Friday. Want to hire anyway? The Smith24 team can arrange it.


45 Dean Street London, W1D 4OBUnited Kingdom

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