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Hotel guest sleeping with VR headset goggles

Kimpton Fitzroy London Room to Dream

I Desired Always To Stretch The Night And Fill It Fuller And Fuller With Dreams - Virginia Woolf

Delve into the ultimate form of wellness with Kimpton Fitzroy London's Room To Dream experience.

Did you know that we spend a third of our lives asleep? A good night's sleep is essential for our overall health, but what if we could access our subconscious with lucid dreaming, and make the most of this time to support our psychological and spiritual growth? With our unique Room To Dream experience, designed in collaboration with dream expert Charlie Morley and futurist AI artist Sam Potter, we can offer you the chance to do just that.

Guest laying down on bed next to room to dream materials

But What Exactly Is A Lucid Dream, You May Ask?

Simply put, it's a dream where you are aware that you're dreaming. It's a skill that allows you to train your mind to recognize when you're in a dream state, giving you the power to control and direct your dreams. This ancient practice has been used for centuries to enhance mental health, improve overall wellbeing, and connect with our higher selves. By exploring your dreams in a lucid state, you can gain valuable insights into your subconscious, boost your emotional processing, and enhance your problem-solving abilities. 

Guest on bed with VR headset

Our Room To Dream experience not only provides you with the necessary tools and steps to begin lucid dreaming, but also teaches you how to plan your dreams and use the hypnagogic affirmation technique to explore the dream realm.

We know this is an experience you won't want to forget so, as part of our Room To Dream package, you'll be able to use a dedicated Dream Journal to record your lucid dreams, and AI artist Sam Potter will create a bespoke digital artwork visualising them, for you to take home. 

Tea being poured in room to dream experience

Room To Dream Experience

As part of our Room To Dream experience, you'll get access to our bespoke 'Open Your Dreams Kit', which contains:

  • Your very own Dream Journal to use during your stay and take home with you.
  • A selection of lucid dreaming enhancing products from LabTonica; Unplugged Tea, Lucid Dream Drops, and Unplugged Pillow Mist. Thee are for you to take home and continue your lucid dream journey.
  • A Virtual Reality headset, already loaded with Sam's AI immersive visuals. 
Chest with Room To Dream experience

Our Partners

We have partnered with Charlie Morley, a lucid dreaming teacher and author who helps people harness the power of sleep for psychological growth. As part of the Room To Dream experience, you'll find Charlie's curated dream advice to master the art of lucid dreaming in your Dream Journal.

We also partnered with Sam Potter, a storytelling artist who uses a language-based algorithm to create dream visualisations. He has specially designed an immersive virtual reality experience to induce lucid dreaming. Once you slip on the provided VR headset, you'll be encouraged to let your mind drift into the liminal space between waking and dreaming. This relaxed, meditative state is where the magic happens.

Guest room with two double beds

Experience Room To Dream

Are you ready to experience sleep like never before? Unlock the potential of your slumber and join us on this extraordinary journey of wellbeing with Kimpton Fitzroy London's Room To Dream experience.

The Room To Dream experience is available from Monday 5th February and can be added to any Kimpton Fitzroy London room or suite booking for the price of £50.