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Bloomsbury never tasted sweeter Kimpton x Fortitude Bakehouse

Name: Kimpton Fitzroy London
Address: 1-8 Russell Square, London, WC1B 5BE, United Kingdom
Telephone: 44-20-71235000
Price range: $$$ - Best Price Guarantee When You Book Direct

Introducing The Kimpton Bun, Created exclusively for Kimpton Fitzroy London, by Fortitude Bakehouse

Kimpton Fitzroy London is proud to announce The Kimpton Bun, a limited-edition collaboration with our much-loved neighbour, Fortitude Bakehouse.

Baked fresh in ultra-limited batches of just 60 per day, The Kimpton Bun is available to hotel guests with breakfast included in their rate at Fitz’s Brasserie. For those passing through, a taste of ‘Bloomsbury‘ awaits in The Parlour for £4.50 (walk-in only).

Available from 8.00 am, Thursday to Sunday, 11 September – 2 November 2025. Once they’re gone, they’re gone!

Book Your Stay

Baked in Bloomsbury

Inspired by Bloomsbury’s storied past, The Kimpton Bun is a cherry cheong and custard morning bun, crafted with Fortitude’s 24-hour fermented brioche. Layered with silky custard, a cherry glaze, and delicate pink icing, it honours the blossom trees that once lined Russell Square and the hotel’s grand colonnade.

Cherries, a favourite fruit of Queen Victoria and celebrated when Kimpton Fitzroy London first opened, return here in a pastry that reimagines history with indulgence. Created with zero waste in mind, the fruit is repurposed from Fortitude’s cherry cheong soda, making each bun as sustainable as it is delicious.

Luxury hotel suite in Bloomsbury, London

Book your Autumn stay

There is no season quite like autumn in Bloomsbury. As the leaves turn golden and amber, the neighbourhood glows with warmth, and London takes on a new magic. Wander the historic garden squares, explore the cobbled mews, or simply relax in the comfort of Kimpton Fitzroy London – a landmark of late Victorian grandeur and modern luxury.

Book your stay Thursday to Sunday, between 11 September and 2 November, and enjoy a freshly baked Kimpton Bun each morning at breakfast – a limited-edition indulgence, and a taste of Bloomsbury you’ll never forget.

Book now