Ruby Lucy Hotel London

To us, luxury means laid-back comfort in characterful surroundings, right in the heart of the city. So, in your room you'll find an oversize bed and fluffy duvet, a rainfall shower and aromatherapy Ruby Care products. Bliss.

From royalty to reportage, 80s kitsch to haute couture, every Ruby hotel has its own unique story and design, rooted in the city it calls home. Because where you stay should be full of character and charm.

Part of the Ruby experience is about doing away with unnecessary extras, like room service and a mini bar. We're also smart with space and streamline systems behind the scenes. This innovative approach means we can offer luxury for less.

From choosing renewable energy and installing smart lighting, to refilling Ruby Care bottles and restoring pre-loved furniture, we're serious about sustainability. We're also lucky enough to have brilliant local suppliers who keep our food and drink miles down.