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Stay Human

REAL STORIES. DIVERSE PERSPECTIVES. TRULY UNIQUE EXPERIENCES.

We Hear You 

A global consumer survey revealed an overwhelming desire for inclusive and authentic travel content on social media. In response, we founded the first-ever ‘Stay Human’ Creator Collective, a group of six diverse creators from around the world and worked closely with them to inform a new set of commitments to better reflect the diversity of real travelers in our social media content.

Our Commitments

1. We pledge to work with creators that reflect the diversity of the wonderful world around us. This pledge will extend to the content on our brand channels and the UGC we share. To do this Kimpton is expanding our existing representation commitments to diversity in race, gender and sexual orientation to include a pledge to feature more creators, guests and models with diversity in ethnicity, religion, language, size, age and disability.

2. We pledge to address current gaps in travel content on social media – beginning with a commitment to present zero digital distortion of individuals and enhancing how we share information that is critical for travelers with disabilities to ensure our social media content is truly accessible to all. To start we will require all of those in the Kimpton Creator Collective to post on social media with alt-text and image descriptions to increase the level of accessibility for disabled audiences.

3. We pledge to create our first-ever Kimpton Creator Collective made up of creators with diverse perspectives who will serve as consultants to the brand advising on brand content and property experiences. We pledge to continuously consult, engage and evolve the Collective.

4. We pledge to be the first brand to throw away the traditional brand-issued “creator content brief.” Rather than dictating what creators should create, we’ll empower and encourage creators to showcase travel their way while also embracing the Kimpton brand rather than limiting them within the confines of strict creative requirements. 

5. We pledge that at least 75% of our Kimpton brand-contracted creators will reflect our commitments to increased inclusivity and authenticity of perspectives and experiences (i.e., race, ethnicity, religion, sexual orientation, language, size, gender, age and disability) to better reflect the diversity of real travelers.

Kimpton’s ‘Stay Human’ Creator Collective

We believe travel should make you feel represented, empowered and inspired. Our ‘Stay Human’ Creator Collective is dedicated to helping us change the face of travel content to be more inclusive and inspiring for real travelers. Real stories. Diverse perspectives. Truly unique experiences. Come with us as we show a new side of social travel.  


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@simplydanbrown

Dan Brown

Dan Brown is a Sydney born and based fashion model signed to Chadwick Models. He has been featured on the covers of Love Want and Harper’s Bazaar magazines. GQ Australia has credited Dan for inspiring Aussie men to dress differently.

fashionable woman in a wheelchair in glamourous london hotel lobby

Tess Daly

Tess is an Influencer from Sheffield who just so happens to have a disability. Her content centers around fashion, beauty, and lifestyle from a unique perspective of somebody who lives life in a wheelchair.

man dressed in black sitting in an empty bathtub in a marble bathroom

Myrne

MYRNE is a DJ, Producer and Artist from Singapore with an impressive history of live shows. In 2018, MYRNE was the first Singaporean act to play at dance festivals Ultra Miami and Tomorrowland Belgium.

woman dressed up in black sitting on a gold couch looking at books

Rei Shito

Rei is a Tokyo-based street style photographer and journalist featured in Vogue. She worked for publications like 'Street', 'Fruits' and 'Tune' magazine, before launching STYLE from TOKYO, a blog about the street style of Harajuku.

man dressed in royal blue shirt and trousers with a white flower pattern standing outside

Shayne Tino

Art Director. Designer. Model. Creative Authority. Shayne takes a 360-degree approach ideating story lines, styles and designs that inspire, and founded his own two thriving fashion brands, Rimagind and C&talyst.

woman dressed in neon yellow dress standing in london hotel with city views

Anna Whitehouse

Anna Whitehouse is a London-based journalist, editor, radio presenter and mother. Her podcast Dirty Mother Pukka airs the dirty laundry of brilliant guests. Mother Pukka features news, events and reviews. Anna also campaigns for flexible working.