Union Square is 'Downtown', the hotel, theater, restaurant, and shopping center of the city. This is the heart of The City. From here you can see cable cars, steep hills, chic cafes, grand hotels, fashionable departments stores, and throngs of shoppers taking advantage of it all. On the Square itself is the Tix Bay Area, where you can find half price theater tickets the day of the show, and Emporio Rulli Caffe, where you’ll find coffee, pastries and maybe someone to go to the show with you.