As you pull off the Montauk Highway, the first thing you’ll notice about Hero Beach Club is a bright yellow smiley face painted on its white clapboard exterior. And when you see the Tulum-inspired interiors, sprawling lawn, tempting pool terrace and the surf just steps away, we’re certain a smile will be painted on your face, too. This cheerful and frill-free hotel makes the perfect Hamptons home base, whether your plan is to hang ten, hike in the nearby nature reserve or do some serious lobster-roll reconnaissance. Wholesome beach fun of the bucket, spade and s’mores variety is back in town.