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NO 131

Gloucester, United Kingdom

Important Announcements
Please note that Mr & Mrs Smith hotels are part of an IHG Rewards Club Program collaboration and are not IHG branded hotels; accordingly, IHG Way of Clean and the IHG Clean Promise do not apply to those properties. Mr & Mrs Smith hotels follow separate health & safety standards outlined here: <a href="" target="_blank" rel="noopener noreferrer"></a>
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The Premises 

Skirting the edge of Cheltenham’s Imperial Gardens, No 131 is the pride of The Promenade. Formed of several listed townhouses, this spirited stay splices Georgian heritage, mod-British design and contemporary art to spectacular effect. Most rooms are classically British, dressed with wooden panelling, tweed headboards and cosy woollen bedspreads. In the top two tiers, the designers doubled down on the decadence with Chinoiserie-style paintings, rakish sofas and throws the colour of gemstones. What underpins it all is a sense of informal elegance, which can be felt in the lively Asian-fusion restaurant and Gin & Juice bar, stocked with 400 varieties of its namesake spirit. On the subject of revelry, No 131 is no stranger to a knees up: from Thursday to Saturday, the cocktails flow freely and DJs spin in the bar until the early hours.

NO 131

131 Promendade Cheltenham Gloucester, GL150 1NWUnited Kingdom


Compliments of the House 

A bottle of Bramley bath product

At the Hotel 

CHECK-OUT: 11am, but flexible, subject to availability. Earliest check-in, 3pm.
Rates include a Continental buffet breakfast of bread, pastries, home-made jams, cold meats, cheeses and fresh juices and made-to-order à la carte hot dishes including eggs-many-way on sourdough toast and fluffy pancakes.


Lounge, covered terrace, bookable private dining room, free WiFi. In rooms: flatscreen TV, minibar, hot-water bottle, art books, Nespresso coffee machine, tea-making kit, free bottled water, Bramley and Acqua di Parma toiletries.


Swarovski binoculars to track your gee-gees.


A day at Cheltenham’s racecourse can be nerve-racking – unwind with a muscle-soothing treatment at nearby Cowley Manor's spa.
The Lucky Onion is the creative force behind fellow Smith favourites The Wheatsheaf Inn and No 38 The Park.


Some rooms can fit extra beds and some can fit cots. Please call the hotel to verify, as it varies by room number, not just room type.


All 36 rooms have mod-British looks, a king or emperor-size bed and a large rainfall shower, so there’s no skimping on the essentials. The Excellent and Outstanding Rooms are the most indulgent, featuring higher ceilings, tall casement windows and period features like cast-iron fireplaces or parquet floors. Rooms in the King’s House – the most recent addition to the hotel – have a darker palette that skews a little more modern. If you’ve no intention of joining the party in Gin & Juice, request a room here as they’re furthest away from the bar.

Food & Drink 

Unforgettable Features 

Food is served throughout the hotel, where guests linger over seasonal British fare in handsomely proportioned Georgian rooms brought up to date with flashes of neon and a splash of art deco. Leather banquettes and tall teal stools slink around the imposing central bar. It’s worth letting staff know that you’ll be dining at the hotel: tables here are popular, with a largely Asian-inspired menu featuring an edit of bao buns, crispy aromatic duck, miso-glazed salmon and Chinese barbecue aubergine, plus the likes of Cornish turbot on the bone, Ashdale Farm sirloin and pistachio-encrusted lamb. For breakfast, take your pick from the Continental spread and order decadent plates of eggs Florentine, smoked salmon and scrambled eggs on sourdough toast, granola and avo on toast. Please note, only outdoor dining is currently available – this is in heated marquees on the terrace.

Liquid Bliss 

The downstairs Gin & Juice bar is a buzzy and attractive affair sprawling across several rooms, each with a different feel. Feeling peckish? Perch at the high wooden table in the pantry, which houses a gorgeous selection of Neal’s Yard cheeses. The long zinc bar is at the heart of the action; resident mixologists have already established it as the best cocktail bar in town with their carefully crafted menu of sours, swizzles and highballs. Order the house cocktail, a delightfully blue coupe of g

Experience the Extraordinary 

No 131’s city-centre location is hard to beat. The Promenade is lined with the high street’s pick (Whistles, Hobbs, the White Company); for a leisurely browse of Cheltenham’s best boutiques, jewellers and gift shops, walk up the gentle hill to the Montpellier quarter. Across the road, the Imperial Gardens hosts events throughout the town’s festivals – time your visit to coincide with October’s Literature Festival or June’s food-and-drink-fuelled revelry. No 131 is a renowned party pad from Thursdays onwards, so keep an eye on their events programme and you might just catch a star DJ spinning down in the Gin & Juice bar. If you want to explore further afield, the hotel can arrange riding trips, fishing on the River Coln or clay-pigeon shooting lessons with Olympic trainer Ian Coley, as well as bike hire and picnic hampers for a gentler amble through the Cotswolds.


Flanked by the Cheltenham Ladies’ College and the Imperial Gardens, No 131 is on a broad boutique-lined avenue leading down to the town’s high street.


Bristol Airport, an hour’s drive away, serves domestic and European flights, with onwards connections from Brussels, Amsterdam or Paris. London Heathrow is just over 90 minutes away.


Cheltenham Spa station, a five-minute drive from hotel, serves Cross Country and First Great Western trains to Swindon, Bristol and London Paddington, as well as Cardiff, Birmingham and Aberdeen.


You won’t need a car for a saunter through Cheltenham’s Georgian quarters, but if you plan on exploring further afield there’s metred on-street parking (£10 a day) in the surrounding area. From London, the drive to Cheltenham's under two and a half hours, and No 131 is just 10 minutes from junction 11 of the M5. Be sure to park in the street behind the hotel before you pick up a parking permit.


For very special occasions, the owners can arrange for a six-seater private jet to land at nearby Staverton Airport, but they’ll need plenty of notice. Cheltenham Racecourse also has a helipad.


131 Promendade Cheltenham Gloucester, GL150 1NWUnited Kingdom

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