Skirting the edge of Cheltenham’s Imperial Gardens, No 131 is the pride of The Promenade. Formed of several listed townhouses, this spirited stay splices Georgian heritage, mod-British design and contemporary art to spectacular effect. Most rooms are classically British, dressed with wooden panelling, tweed headboards and cosy woollen bedspreads. In the top two tiers, the designers doubled down on the decadence with Chinoiserie-style paintings, rakish sofas and throws the colour of gemstones. What underpins it all is a sense of informal elegance, which can be felt in the lively Asian-fusion restaurant and Gin & Juice bar, stocked with 400 varieties of its namesake spirit. On the subject of revelry, No 131 is no stranger to a knees up: from Thursday to Saturday, the cocktails flow freely and DJs spin in the bar until the early hours.