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Soller, Spain

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The Premises 

Tucked away on a quiet road in the mountain-valley town of Sóller, this boutique hotel in Mallorca is a breath of cool fresh air. Arty decor and funky lighting play against restored ceiling mouldings and wrought-iron balustrades, giving this 1900s mansion a shot of Ibizan house-party cool. L'Avenida is the perfect location for lazing by the pool, sunsets by the sea, and exploring the jasmine-scented groves of the Tramuntana.


9 Gran Via Soller, 7100Spain


Compliments of the House 

A bottle of cava on arrival; members booking a Luxury Suite will also get 10 per cent off their lunch bill

At the Hotel 

CHECK-OUT: Noon, but flexible on request and subject to availability.
Rates include Continental breakfast.


Sun terrace, lounge bar, selection of games (Scrabble, backgammon etc). In rooms, minibar, flatscreen TV, WiFi, AC, safe, hand-blended organic toiletries, waffle robes and slippers.


Bikinis and beach kit: the nearest sandy stretch is only 10 minutes away. Trainers/boots for cycling and walking.


Over-14s are welcome; however, L’Avenida is more of a grown-up getaway.


In-room aromatherapy, Kama Ayerveda massages and beauty treatments are available – book in advance. There's a small gym on site with a variety of cardio-focused equipment; the gym is used on an exclusive basis so book in advance.


The blue-tiled outdoor swimming pool is flanked by black decking dotted with inviting sun-loungers and couches. It’s a little overlooked by neighbouring houses at the back, but you won’t care about that when the sun is out.


There’s a three-night minimum stay in high season.
The hotel can arrange fantastic activities, including guided mountain hikes, wine tasting and helicopter tours.


The higher you go, the better the views: try to get a room on the first or second floor for the best mountain-enhanced vistas. Spacious Luxury Suites 3 (first floor) and 7 (second floor) have four-poster beds and freestanding roll-top tubs, and look out across the street to pretty gardens and mountains beyond – the view from Suite 7’s bathroom is our favourite. Junior Suite 2 on the first floor has pool and mountain views through French windows from its king-size, four-poster bed. Of the smaller rooms, we love dinky beamed Standard Double 9 in the attic, and Superior Double 4, with views from its bedroom and bathroom windows. Room 5 is a split-level Mezzanine Double with a platform bed.

Food & Drink 

Unforgettable Features 

The hotel's outdoor L’Avenida Bistro is open for breakfast and lunch 1–3.30pm Monday to Sunday from April to the end of September, and serves an eclectic mix of modern Mediterranean dishes. For dinner, ask the hotel's staff for recommendations: they can often secure reservations at even the hottest local restaurants.

Liquid Bliss 

During summer, drinks are served on the terrace overlooking the pool. In winter, sip cocktails in the cosy lounge bar.
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Experience the Extraordinary 

L’Avenida’s owners Tania and Paul can arrange all manner of amazing activities, and work with an excellent selection of companies, including Tramuntana Tours, which provides guided hiking and mountain biking in the mountains of northwest Mallorca. Other options include wine-tasting or helicopter tours, private boat charter, bike hire and gourmet trails around the island. In Sóller, have a quick peek at Sant Bartomeu cathedral: the façade was designed by Rubio, who also created the unique bank building next door. Browse the boutiques along Carrer de san Lluna, off the square: we like Finca Gourmet at number 16 (+34 971 630 253), an artisan deli selling slabs of cocoa for hot chocolate, home-made honey and preserves, olive oils and wine. Across the street, Ca'n Toni Reia has kitsch kitchen supplies and unusual Majorcan ceramics. Heymo at number 13 is the place to go for bargain-priced bags and shoes; once you've got one of those slick patent totes off the shelf, you can pass it off as something much more pricey.



Fly to Palma de Mallorca Airport (also known as Son Sant Joan), which is served by British Airways (, EasyJet ( or Monarch Airlines ( It takes about 25 minutes to get to L’Avenida from the airport by road.


The nearest railway is the beautifully restored Sóller train station, which offers a direct, and spectacular, mountain route to Palma in an antique train. The journey takes around an hour, and a return ticket will set you back €11 or so.


It takes 25 minutes to drive to Palma, and you can park opposite the hotel in a public carpark for €9 a day, or a 10-minute walk away for free. Sóller is about 35km north of Palma on the MA-11, otherwise known as the Carretera de Palma al Puerto de Sóller.


Port de Sóller (accessible by foot, or by the endearing little wooden tram you can catch near the hotel) is the departure point for the ferry to Sa Calobra, one of Mallorca’s most spectacular natural attractions.


9 Gran Via Soller, 7100Spain

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