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Enjoy the neon lights of Broadway near our Times Square hotel.

voco Times Square - Broadway Local area

Times Square in NYC

Times Square

Known as the “Crossroads of the World,” there are endless things to do in Times Square, day or night. Ablaze with flashing LED displays, billboards, and the gigantic NASDAQ screen, Times Square features incredible stores, restaurants, theaters, and cultural experiences. Visit Madame Tussauds Wax Museum or record your own show on a tour of NBC Studios in Rockefeller Plaza. Located right outside our front doors, Times Square is the entertainment heart of Midtown Manhattan.

theater seating

Broadway Shows

See the bright lights of Broadway and glowing marquees in the New York City Theater District from our hotel near Broadway NYC. Enjoy Tony-award-winning shows and musicals at 39 historic theaters like the Lyceum, Shubert, and the Winter Garden. The district is also home to restaurants for pre-show dining and drinks. You can buy same-day Broadway tickets from the TKTS Discount Booth in Times Square.

Featured Attractions

Hudson yards buildings

Hudson Yards

20 Hudson Yards, New York, NY 10001

New York's newest neighborhood offers high-end stores, restaurants, sushi bars and coffee shops. See contemporary art shows in The Shed, designed with a retractable glass shell for outdoor concerts. For the ultimate New York City views, ride the elevator 100 stories up to the Edge’s outdoor observation deck or walk along the High Line, a former railway-turned-park elevated above Manhattan. All of it is a quick walk from our hotel near Hudson Yards in Midtown West.

aerial view of Madison Square Garden

Madison Square Garden

4 Pennsylvania Plaza, New York, NY 10001

Our hotel near Madison Square Garden offers just a short walk to the home to legendary sporting events and blockbuster concerts. Cheer on the NY Knicks or catch the NHL’s Rangers as they heat up the ice. During the day, take a behind-the-scenes tour of the locker rooms, stadium, and VIP suites to learn about this iconic arena and its fascinating 140-year history.

buildings and statue at Macy's Herald Square

Macy's Herald Square

151 W 34th St., New York, NY 10001

Tucked behind a monumental facade that covers most of a city block, Macy’s Herald Square is one of NYC’s flagship department stores. With our hotel near Macy's Herald Square, you can explore 10 glamorous levels dedicated to life’s luxuries, browse designer labels from Marc Jacobs to Burberry, or reinvent yourself with guidance from a personal stylist. If you’re here in November, don’t miss the famous Thanksgiving Day Parade.

Public park with trees, city views, and built in seating

The High Line

High Line, New York, NY 10011

Explore the High Line, a 1.45-mile elevated park and greenway transformed from a former New York Central Railroad line on the west side of Manhattan. Walk along this magical urban green space, from the Meatpacking District to 34th Street near the Javits Center. Take in a scenic landscape of gardens, flowers, water features, and views of the city and Hudson River. Discover passageways, decks, overlooks, and industrial structures, and stop at open-air restaurants and wine bars.

tall building in NYC

Edge NYC Observation Deck

481 8th Ave, New York, NY 10001

Edge is the highest outdoor sky deck in the Western Hemisphere located at 30 Hudson Yards, with a one-of-a-kind design. It’s suspended in mid-air, giving you the feeling of floating in the sky with 360-degree views you can’t get anywhere else.

Crowd seeing a show

The Shed - NYC Legendary Concert Hall

545 West 30th Street, New York, NY 10001

The Shed is a cultural center in Hudson Yards, Manhattan, New York City. Opened on April 5, 2019, the Shed commissions, produces, and presents a wide range of activities in performing arts, visual arts, and pop culture.

Family looking at museum exhibit

The Museum at FIT

227 W 27th St, New York, NY 10001

The most fashionable museum in New York City. Best known for its innovation and award-winning exhibitions, the museum has a permanent collection of more than 50,000 garments and accessories dating from the eighteenth century to the present.

people at a convention center

Javits Center

429 11th Ave, New York, NY 10001

This iconic venue, with its sprawling 1.8 million square feet of space, plays host to a diverse array of events, from international trade shows to cultural festivals and tech expos. With its sleek, modern design and commitment to sustainability, the Javits Center offers a dynamic environment where ideas converge, businesses thrive, and the future unfolds. Explore this bustling epicenter of industry, culture and progress and experience the excitement of innovation at every turn.

Aerial view of Central Park

Central Park

Stroll through 843 acres of trails, lakes, and gardens in the city’s most famous park. Visit the Central Park Zoo, row a boat on the lake, or simply enjoy the open green space. From our hotel near Central Park, it’s easy to enjoy a peaceful retreat in the heart of Manhattan.

Man sitting in museum being framed by small gold frame by photographer

Metropolitan Museum of Art

1000 5th Ave, New York, NY 10028

One of the world’s most celebrated museums, the Met invites you to explore over 5,000 years of art across 2 million square feet. Wander ancient Egyptian temples, European masterworks, and rotating exhibits that define global culture—all just a short ride from our hotel near the Metropolitan Museum of Art.

9/11 Memorial

9/11 Memorial and Museum

180 Greenwich Street, New York, NY 10281

A moving tribute to resilience, the 9/11 Museum offers powerful exhibits, preserved artifacts, and personal stories that honor those affected by the events of September 11. Located in Lower Manhattan, it’s an essential experience that’s easy to reach from Times Square and our hotel.

statue of liberty

Statue of Liberty/Ellis Island

Statue of Liberty, New York, NY 10004

Ride the ferry from Battery Park and experience two of the most enduring symbols of American history. Climb the pedestal or crown of Lady Liberty, then explore immigration history at Ellis Island. Both landmarks are within reach from our hotel near the Statue of Liberty, offering a deeper look at NYC’s past.

woman standing in Grand Central Station

Grand Central Station

89 E 42nd St, New York, NY 10017

Marvel at the Beaux-Arts design of this iconic transit hub, complete with its celestial ceiling, famed oyster bar, and bustling concourse. Whether catching a train or shopping in the concourse, our hotel near Grand Central Station puts you steps from this New York landmark.

Christmas tree at Rockerfeller Center

Rockefeller Center

45 Rockefeller Plaza, New York, NY 10111

See the world-famous Christmas tree, skate on the winter rink, or take in panoramic city views from the Top of the Rock. A hub for dining, shopping, and entertainment, Rockefeller Center is a must-visit, and our Midtown hotel near Rockefeller Center makes it all convenient.

Bryant Park in springtime

Bryant Park

6th Ave, New York, NY 10018

Relax in a vibrant green space surrounded by Midtown skyscrapers. Bryant Park offers free movie nights in summer, an ice rink and holiday market in winter, and cafés year-round. Our hotel near Bryant Park gives you easy access to this lively gathering spot in the city.

couple shopping on 5th avenue

5th Avenue Shopping

Discover luxury boutiques and flagship stores along New York’s most famous shopping street. From Tiffany & Co. to Saks Fifth Avenue, this retail paradise has something for every style. Our hotel near 5th Avenue Shopping makes browsing and buying effortless in Midtown Manhattan.

Reservations:

Front desk: 1-646-3604506

Email: nycxv-gm@sbcos.com

170 W. 48th Street New York, New York 10036 United States

Check-in: 4:00 PM

Check-out: 11:00 AM

Minimum check-in age: 21

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Continue your workout regimen in our fitness center.

Amenities

At voco Times Square - Broadway, we put your comfort first. Our Times Square hotel with a restaurant and a valet parking garage makes every detail effortless, delivering the convenience you need with a touch of the NYC charm you'll always remember.

Rest up after a long day in one of our premium rooms.

Rooms

Get cozy in our guest rooms, ranging from 140–280 sq ft, with plush king or double beds, walk-in showers, the chance for peekaboo Times Square views, and all the essentials—mini fridge, coffee maker, and safe.

Rooftop Bar

Dining

Lobby Cafe, 2nd floor dining room, and rooftop bar located within the hotel for your convenience and pleasure.