Crowne Plaza Manhattan Times Square In the Press

Crowne Plaza Manhattan Times Square opened as the brand's new Americas flagship, bringing 685 city-view guestrooms to a landmark built for the 1964 New York World's Fair. Locally inspired murals by artist Tiago Magro appear throughout, while flexible meeting spaces and a dedicated concierge serve business travelers steps from Times Square.

The 685-room hotel brings premium hospitality to Midtown Manhattan. Fifty-First Street Social serves as the bar and all-day dining destination, while a 24/7 Marketplace offers grab-and-go options. Developed by ARTIC and operated by Highgate, the property strengthens New York's premium hotel landscape near Times Square and Broadway.

Guided by Crowne Plaza's New Modern design philosophy, the hotel reimagines the premium stay for today's blended traveler. Flexible social spaces, elevated dining, and signature experiences including Weekly Socials and Daily Rituals are tailored to guests who combine business and leisure, representing the brand's vision for blended travel.

Crowne Plaza Hotels and Resorts has opened its new flagship in the Americas, positioning the Times Square property as a defining milestone for the brand. The 22-story hotel reinforces Crowne Plaza's commitment to premium hospitality, with half of its global estate now new or recently renovated, ushering in the next chapter of growth.

A landmark built for the 1964 New York World's Fair has begun a new chapter as Crowne Plaza's Americas flagship. The 685-room hotel occupies a 22-story Midtown property previously operating as The Manhattan at Times Square, now repositioned as a showcase for the brand's new generation of hotels, blending modern design with historic character.

The hotel introduces a blended stay concept for business and leisure travelers. The Broadway Suite, a top-floor penthouse with an expansive terrace, and the Manhattan Level with larger suites elevate the experience. Dining includes Fifty-First Street Social and a 24/7 Marketplace, while Weekly Socials and Daily Rituals unite guests and locals.

Following a yearslong overhaul, the 685-key property has reopened as Crowne Plaza's new Americas flagship. Previously operating as The Manhattan at Times Square, the hotel was developed by ARTIC and is managed by Highgate. The renovation aligns with IHG's transformation strategy, with most Americas properties projected to undergo renovation.