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Front exterior rendering of the new hotel
Angled view of the hotel's new entrance
Lobby and Lounge
Front desk and Marketplace with guests
Hotel room with King bed
King Suite with dining room and kitchenette
King Suite with living area
Renovated guest room with King Bed

Stay where Manhattan Happens A New Era Manhattan Times Square

Welcome to a reimagined Crowne Plaza experience in the heart of Times Square — where the energy of New York City meets the comfort, productivity, and modern style that define our brand. Steps from Broadway, Rockefeller Center, and Central Park, our transformed hotel places you at the center of it all while giving you space to focus, unwind, and elevate every moment of your stay.

Hotel suite with an upscale living room

Rooms Reimagined

Our refreshed guestrooms and suites feature thoughtfully crafted layouts that balance zones for work, relaxation, and restorative sleep. With warm finishes and intuitive lighting, every room helps you stay at your best—whether you're preparing for a big presentation or winding down after a day exploring the city. Designed to support your blended travel needs, each space offers comfort and functionality tailored to your lifestyle.
Lobby and Lounge

Lobby & Lounge

Crowne Plaza’s signature Plaza Workspace invites you to work your way. Find a spot in our flexible, tech‑enabled social hub for casual meetings, focused work sessions, or quick connections before heading back into the city. For more private collaboration, The Studio meeting room in the lobby offers a dedicated space to gather and get down to business. Dynamic spaces make it easy to shift between business and leisure without ever losing momentum.
Long bar at 51st Street Social

Fifty-First Street Social

Fifty-First Street Social is a lively destination for sports fans, featuring multiple big screens for an immersive viewing experience. Whether you’re cheering for your team or enjoying the atmosphere, it’s the perfect spot for sports. Our commitment to genuine hospitality ensures you'll feel welcomed, and our dedicated staff will go above and beyond to create memorable experiences.
Front desk and Marketplace with guests

Reception & Marketplace

The lobby and marketplace embody Crowne Plaza’s commitment to seamless, guest-centered experiences. Designed as a welcoming hub, the space combines modern comfort with functional elegance, offering travelers a convenient marketplace for fresh, quality options anytime. This thoughtful environment reflects Crowne Plaza’s focus on productivity, relaxation, and connection, ensuring every guest feels supported and energized from arrival to departure.

A Hotel Transformed

  • 680 Brand New Guest Rooms (including 7 Suites)
  • Upgraded Executive Class Accommodations (including marble walk-in showers)
  • 5th Floor Meeting Space
  • Brand New Fitness Center
  • Exterior Building Revitalization
  • Floor-to-ceiling windows in the lobby
  • 55-inch flat screen TVs
  • Keurig K130 brewers
  • Wireless high-speed internet access (in each room)
  • Luxury Vinyl Floors